Ralph Lauren Prices Soar

The company has raised average prices by 80% since 2018 with no signs of slowing down. In an effort to elevate the cachet of its brands, Ralph Lauren Corp. plans to keep lifting the average price of its products and to sell higher-priced items such as home goods. “I don’t think there’s a limit as long as we do a good job on elevating the product, elevating the storytelling, elevating the environment,” Chief Executive Officer Patrice Louvet said during an interview.