Ferrari rolled out its first in-house fashion collection today! The collection does not disappoint by offering fans of the Ferrari brand and its supercars a touch of "couture" within a contemporary clothing range.
The launch marks a major step in Ferrari's new brand strategy. The company is hoping that the clothing line will account for around 10% of the profits in 7-10 years.
There is also talk about Ferrari extending its brand to food, with a new restaurant in hometown Maranello in northern Italy.