Dopamine Dressing

Dopamine Dressing

If you enjoy wearing bright colors, I'm sure you're already aware of the effects of Dopamine Dressing. While Dopamine Dressing isn't a new concept, it has become popular since covid, when people desperately tried to elevate their moods in less conventional ways. This article will educate you on how being selective in your wardrobe can elevate your mood, even on the dreariest of days.

What is Dopamine?

Dopamine is a chemical released in the brain that makes us feel good. Dopamine is released when your brain is expecting a reward. When you come to associate a certain activity with pleasure, mere anticipation may be enough to raise dopamine levels. It could be a certain food, shopping, or in this case, a particular color.

What is Dopamine Dressing?

Dopamine motivates us to seek a reward. So, scientifically speaking, Dopamine Dressing refers to a person's motivation to dress in a way that will result in a positive outcome, like feeling more confident, competent, or happy. Because of this, understanding how to use it to your advantage requires thinking about how you respond to different colors.

While the color blue is widely revered as a calming color, if the color blue makes you feel sad then perhaps you wear less blue. There is no one size fits all to Dopamine Dressing, it will look different on everyone due to everyone's unique perspective of the different colors.

So we challenge you to wear some of your favorite colors or colors that are bold and make you feel happy, positive, or confident. These are the colors that will promote a healthy mood and that will allow you to absorb all of the benefits of Dopamine Dressing.

Don't Forget: Fashion is an outward form of expression. Being selective with fashion pieces that boost our mood is not only an easy way to feel better about ourselves, it also sends a positive signal to those we interact with. 


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