Kanye West and Gap announced a partnership deal in 2020. Now, after revealing their plans for the year, Gap Inc. revealed that the Yeezy line will launch by the end of June 2021. The report also details the importance of this rollout for Gap, noting its previous moves to cut down on overall costs and close down some locations. The Yeezy line will be comprised of pieces pieces for men, women, and children at accessible price points.
Gap Inc. will hold its Q1 2021 earnings call on May 27, 2021. Many stakeholders are expecting the call to include further details on the Yeezy line and strategy. Kanye West will receive royalties and potential equity related to sales achievement from the partnership.