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Kroger Fashion Brand to Appear in Fall 2018

Kroger

Eggs, milk, and cardigans!? Kroger is taking a whack at fashion! The grocery store chain has announced that its new apparel brand "Dip" is being developed by fashion designer Joe Mimran. The collection will include men’s, women’s, juniors, kids and baby collections. Dip will launch in stores Fall 2018.

What are your thoughts on Kroger stepping into the fashion world?


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